Let's Be Honest — Butts Are Comfort

What started as a playful idea has become a mission: capturing the universal comfort of nature's perfect design in a pillow that actually improves your sleep.

From Inspiration to Innovation

In 2018, founder Jia had a simple realization: the most comfortable pillow in the world already exists in nature. Why not recreate it?

We took the ergonomic curves that everyone loves, engineered them for optimal sleep support, crafted them from premium natural latex foam (it feels just like the real thing), and wrapped it all in a silky-smooth yoga pant cover.

The result? Better than we imagined. 26,000+ pillows sold. Near-perfect 5-star ratings. Kickstarter funded in one day.

26,000+

Pillows sold in 100+ countries

7 Years

In business since Kickstarter

4.8★

Average rating across platforms

3 Models

Perfect fit for every sleeper

Three Models, One Mission

Each celebrating comfort in its own way — engineered for different sleep styles and body types.

The ODB (M)

Original Double Bubble
Perfect for back & stomach sleepers

The OMG (L)

Oh My Goodness
Ideal for smaller body types

The ORT (XL)

Our Royal Thighness
Best-seller for side sleepers

More Than Just a Pillow

The Buttress Pillow is a celebration of what makes life joyful and universal. Butts bring people together — regardless of who we are or where we come from.

They're a reminder that comfort, fun, and happiness can go hand in hand. Whether you're sleeping, lounging, squeezing, or just smiling at your new pillow, we promise it'll be love at first embrace.

Feel the comfort. Appreciate the design. Get some quality sleep.