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Your Brain Loves Butts. It's Just Science.

September 02, 2026 1 min read By Team Buttress
Your Brain Loves Butts. It's Just Science.

Your brain likes butts. It's Science.

When we see something our brain finds attractive or rewarding, the brain’s reward system gets involved — including dopamine pathways associated with pleasure, motivation and attention.

Then there’s touch.

Soft, comfortable physical sensations can help signal safety and relaxation, which is exactly the kind of state you want when you’re trying to wind down at night.

So we started thinking…

If the shape makes us happy...

and soft, supportive contact helps us relax…

why are we sleeping on rectangles?

That’s basically the idea behind The Buttress Pillow.

We took the soft curves, supportive shape and general psychological excellence of a great butt…

then recreated the experience using 100% natural latex, flexible thighs and two ridiculously comfortable cheeks.

Science may not have specifically invented The Buttress Pillow…

but we’re pretty sure it was heading in this direction.

Sleep happier. Sleep on a butt. 🍑

 

Sleep better with The Buttress Pillow

The ergonomic, butt-shaped pillow made from 100% natural latex — designed to support your neck, back, and shoulders in every sleep position. 30,000+ sold, discreet & fast shipping, and free returns within 30 nights.