Free your mind. Sleep on a butt.

What is right? What is wrong? 

What is truth? What is a lie?

And who decided these things in the first place?

No one ever told you a pillow had to be rectangular. It was simply the world you were born into. And nobody stopped to question it.

Is it right to sleep on a rectangle? Is it wrong to sleep on a butt?

For questions like these, it helps to go back to nature.

There are no rectangles in nature.

They have no soft curves.

No gentle contours.

No shapes that cradle the head and neck.

Just a convenient shape.

Convenient to manufacture.

Convenient to ship.

Convenient to stack on shelves and sell by the millions.

The modern pillow wasn't designed around comfort.

It was designed around efficiency.

And the memory foam we were told to love?

Heavy.

Hot.

Artificial. 

So we started over.

We let go of what everyone said a pillow should be.

And asked a simpler question:

What shape actually feels good?

The answer was surprisingly natural.

Soft.

Supportive.

Curved.

A pillow that adapts to you, instead of forcing you to adapt to it.

A pillow inspired by one of nature's most comforting designs.

Free your mind.

Sleep on a butt.

 

Your Hump Day Butts: