From Wanderer to Founder: The Journey Behind The Buttress Pillow

Happy Hump Day 🍑

Not everything meaningful starts with a clear plan.

The Buttress didn’t come from a pitch deck or a five-year roadmap. It came from paying attention — to comfort, to connection, and to those small moments that quietly tell you, this feels right.

Jai spent years wandering, trying things, learning by living. Somewhere along the way, one simple truth stood out: when something brings real comfort and joy, it’s worth sharing.

That’s how The Buttress came to be.

Not by following rules — but by trusting instinct. And while we may not always know exactly where we’re going, one thing has never been in question: we want butts 🍑

Thanks for being part of this cozy, curious little corner of the world.

Here’s to softer nights, calmer days, and choosing what feels good.

With thighs and cheeks,

Jai & The Buttress Team 🍑✨

PS: Our story was recently shared in CEO Times, for anyone who enjoys the winding path behind the scenes.

[Read it here]

@veradiijk